Dairy Queen Owner Posted ‘Politically Incorrect’ Sign And It’s Creating A Blizzard!


It sure is creating a blizzard of offended snowflakes!

Wisconsin Dairy Queen owner Kevin Scheunemann generated a lot of buzz — and business — after he posted a “politically incorrect” on his store door, which of course offended an out-of-towner who took to social media to complain about it.

The signs that was posted nearly four years ago reads:

“This restaurant is politically incorrect. We have been known to say” things like ‘Merry Christmas,’ ‘Happy Easter,’ and ‘God Bless America,’ and give away free ice cream sundaes to veterans on Veterans Day. In God We Trust.”

dairy queen

The Kewaskum Dairy Queen owner first posted the sign after one customer complained about the Christian music he heard being played in the restaurant area. That’s where Scheunemann made the bold decision to post a warning to potential customers about their values, which revolve around “God and country.” Scheunemann explaining”

“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country. It just seems that those kinds of values and principles are becoming controversial in society.”

For almost four years now, the sign has recently become national news after an out-of-town customer was triggered by the “politically incorrect” message, and posted a snapshot and a complaint to Dairy Queen’s official Facebook page. It has since been deleted, but the post — written by an Oregon woman who goes by the name Ashley Coleman — originally read:

“I find this extremely offensive. Please speak with the franchise owner.”

But much to the owners dismay, the community has rallied around the Dairy Queen store, seemingly in agreement with the sign, including business owners in the area who also came to Scheunemann’s defense. Local store owner April Serwe saying:

“He posted it on the door so you see it before you walk in. You don’t have to walk in if you don’t agree with it.”

Some area residents believe the sign isn’t even necessary, since they say most all of them share the same values as the sign. Liz Torrison saying:

“In this small community, I don’t think it’s a problem. We’re all just liking each other and having fun.”

Republican Senator Duey Stroebel, who represents the district where the Kewaskum Dairy Queen store is located, and got behind Scheunemann, saying his sign was “creating a blizzard” of “offended snowflakes.”

The national Dairy Queen company didn’t tell the franchise owner to take down his sign, but they did distance themselves in a statement:

“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages in their locations or on their external reader boards. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or any of our other independent franchise owners. We expect our franchisees and employees to treat every person who walks through our doors with the utmost dignity and respect. Nothing less is acceptable.”

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  1. Richard Vivian

    September 11, 2017 at 10:39 pm

    Isn’t it a shame that the “American Dairy Queen Corp” doesn’t have the guts to side with one its business owners. No wonder our country is going down hill. God don’t pay every pay day but some day he will. God Bless people like Kevin Scheunemann

  2. CPH

    September 12, 2017 at 7:49 am

    The DQ franchise owner is correct in displaying his feelings or beliefs. If someone dose not like it or is offended by it too bad. they should grow some thick skin or just simply go some where else. TS to the woman from Oregon.

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